IGNITION TECHNOLOGY KICK-STARTS EXPANSION INTO EUROPE
Ignition opens new Nordics & Benelux office led by industry veteran Mikko Vaajamo to capitalise on large enterprise and service provider opportunities with channel partners
London, UK – July 11th, 2018 – Ignition Technology is taking its successful formula for emerging security distribution into new territories with the creation of a Northern Europe division based in the Nordics & Benelux region. Led by experienced channel veteran Mikko Vaajamo, the new team will target cybersecurity opportunities in the large enterprise and service provider space by working closely with VARs and system integrator partners.
“We have harboured ambitions to expand our geographic presence for several years, but wanted the right people in place who understand the market, our technologies and why Ignition is such a unique and compelling VAD partner,” said Peter Ledger, CEO at Ignition Technology. “As the first step in a wider European project, the Nordics & Benelux is a fantastic opportunity for us and Mikko has assembled a remarkable team to tap into the strong demand for next-generation technology. Our existing vendors are very positive about this move, and I believe it will also bring significant benefits to Nordics & Benelux-based channel players to capitalise on these solutions and the support we can provide as a true value creator.”
Mikko Vaajamo has been a prominent operator in EMEA cybersecurity markets for more than 20 years and brings significant business development experience both in value-added distribution (Securesoft, Computerlinks and Exclusive Networks) and in advisory and board roles for major global vendors. Other key members of the new Ignition Technology Northern Europe team include Markus Laaksonen, Technical Director (one of the first employees for Palo Alto Networks in the Nordics), and Marko Lindstedt, Sales Director (formerly VP North East EMEA at F5 Networks), both of whom bring considerable cybersecurity channel expertise in the Nordics and Benelux market.
“Lots of integrators and service providers in the Nordics and Benelux region are eager to move forward with a ‘clean table’ approach to next-generation, cloud-based technology solutions and this is perfect for the portfolio and market approach of Ignition,” said Mikko Vaajamo, Managing Director Northern Europe for Ignition Technology. “There are great commercial opportunities for reseller and vendor partners alike and I’m excited about the opportunities to expand this business in key Nordic and Benelux territories and, in time, to others throughout the whole Northern Europe region.”
About Ignition Technology
Ignition Technology believes in the power of the channel to enable and secure business transformation. It enables its partners to architect solutions that better protect their customers and help them navigate the future of cybersecurity through their people, knowledge, solutions and services. By discovering innovative, emerging cybersecurity solutions, Ignition helps them de-risk their business, create value and maintain relevancy with their customers, and deliver peace of mind. Visit https://ignition-technology.com.